Posted on 6 July 2012 – 05:38am
KUALA LUMPUR (July 6, 2012): MOL Global Pte Ltd has launched MOL in Australia and New Zealand through a majority investment in Ocash Pty Ltd, a payment service provider specialising in online game credit for the two countries.
The strategic investment is the latest step to strengthen MOL’s positioning as the leading platform for online games and payment in the Asia-Pacific region and will serve to further extend MOL’s reach for its partners.
MOL Global president Craig White said: “This is a significant step for MOL to continue to build and strengthen its business strategy across Asia Pacific. Based on PricewaterhouseCoopers’ research in 2011, the online game industry in Australia alone is expected to grow to A$1 billion (RM3.25 billion) in 2014. We see this as an opportunity that we and our partner merchants can tap into.”
He said MOL’s growth in the region with the establishment of MOL Australia and the strategic investment in Ocash is to provide a premium payment eco-system that is efficient in terms of convenience, security and cost.
“With the support of Ocash, we are able to offer more value-added services and products to our customers in Australia and New Zealand. This alliance will also provide more business opportunities for our region’s game developers and publishers as they will be able to extend their reach via MOL to consumers outside Asia,” added White.
MOL is a leading online payment service provider with more than 600,000 physical and online payment channels. It partners over 150 online game publishers and social networks worldwide including Facebook, Zynga and Electronic Arts.
Ocash founder Budi Handoko said: “Our growing player community will be able to gain new secured channels to purchase various popular digital products such as Facebook Credits, as well as be introduced to MOL’s huge portal of international and Asian games.”